We add colour to your communication
Intercultural Communication
Do you work in an Anglo-German Team?
Are you based in the UK but regularly communicate and deal with German customers and the German media? Then you have probably realised that there are considerable cultural differences. These differences affect the way communication works. If you ignore this, it can lead to misunderstandings and uncertainty. Intercultural communication is a key factor for your employees if they wish to overcome barriers in doing business with Germany and will provide them with substantial competitive advantages.
There is little point in simply translating your news (advertising, press releases, business correspondence) from one language into another. It must also conform to the respective spoken and written norms and the way of thinking. For Anglo-German communications, we are your perfect partner.
Services:
- We look at your total communications package and show you the potential to improve.
- We can advise you on your German internet presence.
- We will train your team with in-house seminars (Intercultural Host Country Training — Germany). The point of these seminars is to raise awareness of the German way of thinking and to recognise cultural differences and their implications for communication.